Presenting
A First-Ever Higher Education Sponsorship Platform
Covering 400 Campuses in the United States and Around the World
UNIVERSITIES
AS SITES FOR CITIZENSHIP
A
Comprehensive Study and Analysis of
Democratic Education, Civic Responsibility and Corporate Citizenship
Developing
Best Practices for
Classrooms,
Boardrooms, Communities and Society
I. PROGRAM SUMMARY
The University of Pennsylvania (Penn) is the administrative
center of a worldwide research project known as the Universities
as Sites for Citizenship (USC). The
main goals of the USC Project are 1) the spread of democratic values and
skills, and 2) the infusion of principles of responsible
citizenship for individuals
and corporations around the world.
USC
is designed to research and analyze what institutions of
higher education are doing to educate students as citizens
of their communities, future corporate employers and societies. Information
and data accumulated will be disseminated with suggestions
and ideas for new policies and means to effectuate change. Courses,
programs and multimedia presentations will be packaged for
educational and commercial initiatives.
The
importance and relevance of a project of this scope has become
even more critical in the post-9/11 environment. Democracy
and corporate responsibility are foundations for private
enterprise and economic growth. Colleges and universities
are strategic institutions for development and stability
in established and new democracies, with access to present
and future leaders. They are connected globally through commitments
to knowledge and locally as gateways to education.
Implementation
of the USC Project includes:
· Identifying
best practices in college and university education and research
in the study of democratic education, civic responsibility
and corporate governance
· Providing
a catalyst for global dialogue on the issues of democracy
and citizenship
· Application
of findings via outreach to social institutions, corporations
and governmental organizations
II. STRUCTURE
The
USC Project has three phases:
1. A
Pilot Study (completed) consisting of research surveys of
students, faculty and administrators at colleges and universities
in the United States (15), Europe (15) and other countries
in Asia and Africa
2. In
2005, expansion of research surveys to 400 institutions around
the world, including 125 in the United States, 125 in Europe,
and 150 in other countries.
3. Compilation
and analysis of research results with recommendations and
worldwide distribution of materials.
III. INSTITUTIONAL
SUPPORT
Pilot
Study Seed Funding - $250,000.00 (Completed)
· Council
of Europe
· National
Science Foundation (NSF)
· University
of Pennsylvania
Associates
and Collaborators
· The
International Consortium on Higher Education, Civic Responsibility
and Democracy
· American
Association of Higher Education (AAHE)
· American
Association of Colleges and Universities (AACU)
· American
Council for Higher Education (ACE)
· Campus
Compact (U.S.)
· Council
of Ministers (Europe)
· Standing
Conference of the European Ministers of Education
· Joint
Education Trust (South Africa)
· Australian
Ministry of Education
· Korean
Ministry of Education
IV. CORPORATE
SPONSORSHIP
RIGHTS OPPORTUNITIES
(2005 – 2006)
Benefits
and Deliverables
Investing
in this sponsorship program will position your company as a
global leader around two of the hottest topics in the world
today – the advancement of democracy and responsible
corporate citizenship. Funding the USC project and enabling
implementation of core programs, will provide your company
with tangible benefits such as:
· Enhancement
of your corporate image to the college audience of students,
educators and alumni
· Brand
awareness via signage at events (e.g. receptions, conferences,
seminars and workshops), identification on research materials
and Project Web site
· Opportunities
for recruitment branding
· Interaction
with top administrators at participating schools and supporting
organizations
· Utilization
of project findings for internal employee ethics training
· Participation
in the development of a multi-dimensional branding and merchandising
platform
Penn
Sponsorship Benefits
Available
upon request.
Platform
Options
· Fundraising
Events - Initial reception at Penn, receptions at other sites
· Seminar
Series - at Penn and other sites
· Annual
Symposiums at regional locations
· Scholarship
Programs - Undergraduate, Graduate
· Internships
· Internet
Partners Program (IPP)
· Site
Sponsorships - Individual, Multiple
· Annual
Citizenship Awards - Site Investigators, Students and Site
Hosts
· Ambassador
Program - Individual leaders in industry categories to endorse
the Project through statements and appearances
Types
of Rights
· Geographic – local,
regional, national, global
· Founding
Sponsor
· Title,
Presenting and Supporting Sponsors
· Category
Exclusivity
· Official
Product or Service Provider designation
Funding
Levels
· Founding
Sponsorships - $200,000.
· Total
Sponsorship Funding - $5,000,000
