As a brand owner you understand the value of targeting markets for
increased exposure and optimization of return on investment. Branding
rights programs developed by BRL are flexible and designed to link
brand owners with highly visible properties in relationships
aligned with strategic and business objectives.
Identifying
properties with the greatest potential to enhance brand
value and deliver measurable ROI requires analysis
of: 1) brand type (e.g. corporate, product, service,
industrial), 2) brand positioning and differentiation,
3) market space and market share, 4) geographic issues
and 5) existing and/or planned branding strategies. Benefits
to brand owners from a customized branding rights program
include:
• Increased sales
• Enhanced brand image and equity
• Increased shareholder and stock value
• Synergies across a portfolio of brands
• Showcase for products and services
• Greater customer loyalty
• Improved employee pride
• Positive image for prospective talent pool
• Opportunities for pass-through rights
• Opportunities for hospitality
The
acquisition of branding rights should be viewed as an investment in the overall health
and future of the brand.
