Gettysburg Village: The Gettysburg Address for Great Shopping

Branding Rights LLC, a branding strategy firm, has been retained by AMC Delancey Group, Inc., a real estate investment and management company, to develop and market a branding rights program for Gettysburg Village, a historic-themed shopping destination in Gettysburg, PA. Opened in the fall of 2000, Gettysburg Village is positioned as "The Gettysburg Address for Great Shopping.” Overall, the property encompasses 110 acres and consists of 70 outlet stores and a food court in a town center with a mid-19th century, Main Street atmosphere. A Country Inns and Suites is on the property and pre-leasing is underway for additional retail stores. Plans also call for full service restaurants, a multiplex theater, recreational areas and cultural attractions.

The program being designed by Branding Rights includes naming rights, sponsorships, signage, media rights, and Web fulfillment. One initiative underway is a museum heralding the contributions of African Americans to the Civil War and the Battle of Gettysburg. Working in association with the African American Museum of Philadelphia, the effort includes endowment of a Gettysburg Fellowship to research and document relevant history. Also planned, with the theme of "American Spirit - Then and Now," is an integrative marketing program presenting opportunities for companies with roots to the Civil War era to showcase the evolution of their products and services.

For national and regional companies interested in a destination platform with brand exposure to millions of consumers and tourists, Gettysburg Village presents an exceptional opportunity for building long term, purpose-based relationships that deliver brand awareness and ROI.

Located at the intersection of U.S. Route 15 and Baltimore Street, Gettysburg Village is near the Gettysburg National Military Park, site of the Battle of Gettysburg (July 1863), the most important battle of the Civil War. Gettysburg is in Adams County in south central PA, within a one-hour drive from the suburbs of Baltimore and Washington, DC, and just two hours from Philadelphia. In 2002, a record 1.9 million people toured the Military Park. With a new, $100 million Gettysburg Visitors Center and Museum Complex planned to open in about 2006, and 18 groups already formed to celebrate the Sesquicentennial/150th anniversary of the Civil War (beginning in 2011), area tourism is expected to experience substantial growth.

“ We are well positioned to integrate corporate branding into our property,” offered Greg Boyle, the developer of Gettysburg Village. “The concept of Gettysburg Village is to create a themed shopping destination with relevant historical attractions. A branding rights program designed by Branding Rights will enhance our identity and provide us with new revenue streams to make Gettysburg Village a more memorable experience for our customers and visitors.”

“Our objective is to work with properties that offer customer connectivity and measurable ROI for brand owners looking to seize the opportunity and lead the way into the next genre of marketing strategies. Gettysburg Village is a perfect fit for that approach,” stated Charles Geffen, president of Branding Rights.

Further information can be obtained by contacting Charles Geffen at 610.664.1144, 301 City Avenue, Bala Cynwyd, PA, 19004, or by email to

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