Village: The Gettysburg Address for Great Shopping
Rights LLC, a branding strategy firm, has been retained by
AMC Delancey Group, Inc., a real estate investment and management
company, to develop and market a branding rights program for Gettysburg
Village, a historic-themed shopping destination in Gettysburg,
PA. Opened in the fall of 2000, Gettysburg Village is positioned
as "The Gettysburg Address for Great Shopping.” Overall,
the property encompasses 110 acres and consists of 70 outlet
stores and a food court in a town center with a mid-19th century,
Main Street atmosphere. A Country Inns and Suites is on the
property and pre-leasing is underway for additional retail
stores. Plans also call for full service restaurants, a multiplex
theater, recreational areas and cultural attractions.
The program being designed by Branding Rights includes naming rights, sponsorships,
signage, media rights, and Web fulfillment. One initiative underway is a museum
heralding the contributions of African Americans to the Civil War and the Battle
of Gettysburg. Working in association with the African American Museum of Philadelphia,
the effort includes endowment of a Gettysburg Fellowship to research and document
relevant history. Also planned, with the theme of "American Spirit - Then
and Now," is an integrative marketing program presenting opportunities
for companies with roots to the Civil War era to showcase the evolution of
their products and services.
For national and regional companies interested in a destination platform with
brand exposure to millions of consumers and tourists, Gettysburg Village presents
an exceptional opportunity for building long term, purpose-based relationships
that deliver brand awareness and ROI.
at the intersection of U.S. Route 15 and Baltimore Street,
Gettysburg Village is near the Gettysburg National Military
Park, site of the Battle of Gettysburg (July 1863), the most
important battle of the Civil War. Gettysburg is in Adams County
in south central PA, within a one-hour drive from the suburbs
of Baltimore and Washington, DC, and just two hours from Philadelphia.
In 2002, a record 1.9 million people toured the Military Park.
With a new, $100 million Gettysburg Visitors Center and Museum
Complex planned to open in about 2006, and 18 groups already
formed to celebrate the Sesquicentennial/150th anniversary
of the Civil War (beginning in 2011), area tourism is expected
to experience substantial growth.
“ We are well positioned to integrate corporate branding into our property,” offered
Greg Boyle, the developer of Gettysburg Village. “The concept of Gettysburg
Village is to create a themed shopping destination with relevant historical attractions.
A branding rights program designed by Branding Rights will enhance our identity
and provide us with new revenue streams to make Gettysburg Village a more memorable
experience for our customers and visitors.”
objective is to work with properties that offer customer
connectivity and measurable ROI for brand owners looking
to seize the opportunity and lead the way into the next genre
of marketing strategies. Gettysburg Village is a perfect
fit for that approach,” stated Charles Geffen, president
of Branding Rights.
information can be obtained by contacting Charles Geffen at
610.664.1144, 301 City Avenue, Bala Cynwyd, PA, 19004, or by
email to firstname.lastname@example.org.